ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is necessary in view of the fact that some people do believe that hotel could go on with their businesses with or without advertising . Respondents w...
ABSTRACT Staff induction and training programmes have become indispensable tools in sharpening the skills, knowledge and attitude of employees to make them contribute effectively towards the attainment of organizational goals. Training is beneficial to all parties to it. Management uses it to boost the overall productivity and efficiency of their organization. Trainees achieve personal growth and development, as well as other benefits from training. On the otherside, trainer gain greater kno...
INTRODUCTIONS 1.1BACKGROUND OF THE STUDY The increasing complexity of the business environment has necessitated a systematic approach to the impact of budgetary control on the profit of business enterprise. Based on business philosophy, nationally or internationally corporate goal in centered on high production with minimal production cost and hence profit maximization. Sufficient profit is required so that the rating of the efficiency of the business organization will be high. The ow...
1.1Privatization and commercialization of electronic media in Nigeria (A case study of Minaj system T.V.)BACKGROUND OF THE STUDYBroadcasting in Nigeria, entered a new era with the decision of the federal government is allow private ownership of radio and television stations after more than 50 years of its advent in Nigeria.Privatization is the process which government either partly or wholly transfers equity investment of ownership in a business enterprise to private investors.Commercializat...
ABSTRACT Tax as a means of income redistribution in Nigeria according to the universal library in volume seven said that income redistribution is the proportion of the national income going to w age earners it shows the individual differences in the accrued income. Tax enables us to know the taxable income due to us this study is mainly carried out to determine if or not we are over charged or not and to ascertain the effect of taxation as a means of redistribution in Nigeria. It enables th...
INTRODUCTION 1.0BACKGROUND OF THE STUDY Accountant is a person who undergo a training in accounting system. He has to obtain a certificate as an evidence that he has concepts of accounting efficiently A banker is any person carrying out the business of banking which includes accepting of deposits from customers, accepting and keeping others valuables from their customers etc. Management can either be persons vested with the responsibility of directing the affairs of an organisation or an act ...
ABSTRACT Frauds and Malpractice are gradually becoming rampant and a daily occurrences in our banking industry while the bank management are busy working out means of detecting, checking frauds and malpractice, the frauders on the other end are busy designing new methods of circumventing those measures in conjunction with some dishonest bank staff. It should be pointed out that the effect destabilizes banks not only that, hinders growth of banks and attaining their aims and objectives or goal...
1.1INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular, Nigeria Agriculture, it is on this basis that the government and transport policy maker should intensify efforts to improve the transportation system ...
ABSTRACT External borrowing is a source through which many countries source revenue for development and economic growth of their countries. But this revenue can only help solve the problems of gross under – development when judiciously utilized. The burden of Nigeria’s external debt is more than the country can bear and the state of economic growth in the country is hampered due to debt crisis. The debt problem facing Nigeria is concerned on how to stop incurring more debts and device a...
ABSTRACT In carrying out the research it has been known to the researcher the reason of some of the problems faced by some medium scale industry and it was realized that the English adage that say “If you fail to plan, you plan to fail” is having effect on many of these industries with this the research was able to come up with something useful not only to the medium scale industry but also to any organization whether profit earning organization or non-profit earning organization. In achi...
ABSTRACT Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc. And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies. Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quali...
ABSTRACT This term paper is written to give an insight into the effect of TAXATION in Nigeria Prospects for Reform. In realization of this purpose which was to examine the effect of taxation in Nigeria prospects for reform, the term paper provides clearly a complete coverage of the study. Chapter one dealt with the introduction of the subject matter. Chapter two examines the general principles of Taxation in Nigeria prospects for reform. While chapter three is the summary and recommendation o...
ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries. Four hypothesis were formulated Data were sources us...
ABSTRACT This study focuses on finding out the extent to which development banking has aided in development of the Nigeria Economy through financing and granting of medium and long term loans for capital projects and other related services like providing technical services to their bank customers who engage in promotional activities to stimulate interest on new projects. The study adopted a his historical method of investigation because of the absence of the questionnaire and the nature of th...
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the customers of the company. In the organizing and presenting data collected tables, frequencies and percentage were used. The variou...