ABSTRACT This study aims at examining the role of e-banking and its relation to customer satisfaction in the banking industry in Ghana. The study addresses some issues that affect the role of e-banking and its link to customer satisfaction in Ghana‟s banking industry. Data were obtained from bank staffs and bank customers through a questionnaire using simple random sampling as well as an interview with bank staffs. All 60 questionnaires sent out were responded. Findings from the study indic...
EXECUTIVE SUMMARY Mme. Natalie N’Guessan and Mr. Sablah are a couple who wish to renovate an old family house located in Madina, Accra (57 Westland Boulevard road, Accra Ghana) and use for a teacher training college for potential and current French teachers and tutors. The main aim of this project is to determine and evaluate whether it is feasible in all aspects to establish a French teacher training institution at Madina. The market and technical feasibility analyses resulted in positive ...
ABSTRACT This paper investigates the role and effectiveness of Ghana’s new three pension scheme in providing and ensuring income security for Ghanaians in their old age. It discusses the state of the current three tier pension scheme and how it measures up against other pension schemes such as the SSNIT pension scheme which predated it. This research is motivated by a historical inability of the pension schemes to fully resolve the issues of pension schemes pre- dating them in the literatur...
ABSTRACT Today, organizational culture and customer satisfaction are running the operations of firms. The organizational culture of the firm is the way of life of the members of the organization whereas customers with high satisfaction levels, are more likely to repurchase the services and products of a firm. The ability of firms to provide satisfaction to their customers is dependent on the values, thoughts, actions and beliefs of the organization. These attributes fall under organizational ...
Abstract This study is an effort to find out the role of Corporate Social Responsibility (CSR) in creating Corporate Brand Awareness. University students have been identified by the telecommunication companies as an attractive target group with financial prospects. Therefore, questionnaires sought to find the views of 120 students that provided insight to the role that CSR plays in creating corporate brand awareness in the telecommunication industry. The results from the research showed that ...
ABSTRACT The question of whether foreign aid stimulates economic development still attracts intense debate. This perennial debate has been given fresh life due to the recent election of some of Africa’s more impactful leaders like Nana Akuffo Addo of Ghana who seems bent on wearing Ghana off aid. Akuffo Addo’s “Ghana Beyond Aid” agenda is interesting because historically, while some scholars have a benign view of aid, others accuse foreign aid of being responsible for Africa’s devel...
ABSTRACT This research explores how student entrepreneurs can effectively manage their businesses in order to maintain academic success during their 4-years undergraduate education. It is a case study of student entrepreneurs at Ashesi University. This research seeks to answer the question whether the time student entrepreneurs spend on their business affect their academic performance, and whether these student entrepreneurs are able to meet graduation prerequisites regardless of the demands ...
Abstract This research explores how Ashesi Students Council (ASC) can effectively manage campus events to improve students’ social life. The purpose of this study is to unearth how ASC can use events to create a sustainable vibrant campus with socially active students. Ashesi University College has student owned campus activities where most events are organized and run by the students themselves. In as much as they are working towards creating a vibrant campus, there is still low attendance...
Abstract Ghana Stock Exchange is performing well and with the development of the private sector, more firms would need long-term capital to expand operations, and the exchange could be a good source of raising long-term capital for expansions. The purpose of this research is to explore the factors that account for the low equity listing on the Ghana Stock Exchange and measures that can be employed to attract firms to list. This study is exploratory in nature and data was collected through int...
ABSTRACT Even though, the SME sector plays a major role in the development of the Ghanaian economy, yet they are faced with huge challenges including inadequate financing and poor working capital management. Working capital management is expected to enhance the profitability and liquidity of enterprises. The aim of this study is to explore the working capital management practices of SMEs using inventory and trade credit as factors. The study was qualitative (descriptive) using structured ques...
ABSTRACT Micro, small and medium size enterprises (MSMEs) have been identified as promoters of economic growth in the country. However, most managers of these MSMEs are unwilling to commit necessary resources towards market oriented activities because they have insufficient funds. Individual internet usage in Ghana has also increased from 5.44% in 2009 to 17.11% in 2012 and Facebook was the most visited website in Africa. The paper identifies the extent to which social media is a beneficial a...
ABSTRACT For several decades, Ghana has faced an increasing housing deficit. As population is expected to grow in the coming years, so is the housing deficit, if the right measures are not put in place. Following this, the study sought to gather information from relevant stakeholders in the housing industry on the key factors influencing the housing deficit. Thereafter, ways of addressing the deficit were discussed and proposed. To achieve the objectives of the study, the following research q...
EXECUTIVE SUMMARY Azures Pre-school aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for children with enhanced, first class child care services. Unlike their competitors, they offer advanced technology programs, after-school tutoring, and activities such as arts and crafts, dance, theatre and gymnastics, all in one location. This is a services marketing plan for Azures Pre-school. Their target custo...
ABSTRACT The poor attitudes of Hospital staff in the Cape Coast Metropolitan Hospital has sought to question the leadership abilities and styles of the hospital management. Leadership abilities to influence their followers are often linked to the type of style they adopt. This study aimed at assessing the effect of leadership styles on employee performance in Cape Coast Metropolitan Hospital. The study was both qualitative and quantitative and adopted the survey and cross-sectional designs....
EXECUTIVE SUMMARY American Premium Enterprise Limited is a company which operates department stores in five different locations in Accra. The company sells both convenience and shopping products like groceries, furniture, paints and home appliances to consumers living in Accra. Thus, the primary objective of this Applied Project is to identify a major problem that the headquarters of American Premium Enterprise Limited faces and design an appropriate solution that tackles the problem. Americ...