ABSTRACT This is a case study of the Nairobi central business district. The key objective is to determine the semio-linguistic elements used in the packaging of over the counter medicines, their influence on the consumer and their interpretation by the consumer. This study provides a Kenyan perspective on the interpretation of semio-linguistic elements on the packaging of over the counter medicines and their relevance to the Kenyan consumer. The information provided in this study is therefor...
ABSTRACT This research was done to investigate the use of participatory approach in the teaching and learning of listening skills in Kiswahili language among pupils in primary schools. The study explored the elements of the participatory approach, the rationale behind its advocacy to the teaching and learning of the Kiswahili language and the perceived outcomes. The objectives of the study were as follows :(i) To establish the approaches used by the teachers of Kiswahili in the teaching of th...
ABSTRACT The global demand for fresh water exceeds supply leading to scarcity, especially in sub-Saharan African countries such as Kenya, the latter with 647 m3 of water per capita per annum against the recommended level of 1000 m3. Kenya therefore experiences water scarcity that is severe for the households in the semi-arid regions such as Machakos County. Rooftop-Rain-Water-Harvesting (RRWH) can improve domestic water supply but there is limited information on the effects of rainfall variab...
ABSTRACT This study is a description and analysis of vocabulary learning strategies employed by Kenyan learners of Chinese as a foreign language. Vocabulary learning strategies are contextualized within the larger area of language learning strategies which are accounted for within the cognitive theory of learning that the study was based on. The objectives of the study were: to describe the type of vocabulary learning strategies employed by Kenyan CFL learners; to describe the frequency of VL...
ABSTRACT Gender-based discrimination within the African traditional cultures has taken many forms. One of the relatively ill-addressed forms of gender-based discrimination in Kenya relates to the language and names used in reference to different genders. Language and its contribution towards the perpetuation of gender-based discrimination has been explored from a general perspective. This research sought to find out whether there is a consistent reduction in the use of derogatory terms agains...
ABSTRACT Bullying, as a form of school violence is a big challenge and there is evidence that it is happening in many parts of the world including Kenya. Most past studies in Kenya have focused on prevalence, causes, forms and effects of bullying. However, not so much has been done on the influence of family especially parents on bullying. The purpose of this study was to investigate the relationship between family structure, parental conflict and bullying among public secondary school stude...
ABSTRACT The tourism industry is one of the fastest growing compared to other sectors of the global economy and account for more than one third of total global services trade. In line with the tremendous growth of world and local tourism industry, there has been a rise to many challenges, specifically the human resources problems as related to the deficit in the workforce. In Kenya, the hospitality industry is in shortage of 30,000 skilled and professional staff. There has been a proliferatio...
ABSTRACT The police service in Kenya is legally entrusted with the mandate of crime prevention. Towards this endeavour, the service is expected to adapt various crime prevention strategies such as community policing. The community policing concept was adopted in Kasarani in 2003. However, this has not wholly met public expectation since crime is still a major challenge to the citizens. This study sought to establish the influence of police institutional capacity on community policing implemen...
ABSTRACT The Kenya National Drama Festival Committee usually enters into a sponsorship agreement with other institutions to help in disseminating certain messages through drama. One of these bodies is NACADA (National Agency for the Campaign against Drug and Substance and Alcohol Abuse). NACADA has sponsored a number of editions of the Festival in the hope that participants will be sensitized through the performances on the need for demand reduction and supply suppression of alcohol and drug...
Abstract All-inclusive holidays can be defined as those where all travel, accommodation and a substantial amount of food and drink, together with activities such as entertainment, trips or sports coaching are included in a pre-paid price while booking. The all-inclusive holiday concept was first introduced in the in 1840s, and later re-emerged in the 1930s. The concept exploded in the Caribbean in the 1950s and was introduced in Africa in the 1980s. An explosion of the concept was later real...
ABSTRACT Language phonotactics and morphotactics are very significant in determining linguistic borrowing. Despite this significance, fewer studies have explored this interplay. This study undertook a morphophonological analysis of borrowed segments in Ekegusii. To achieve this, the study described the phonological adaptations, phonological processes that shape the patterns of the borrowed segments in Ekegusii, established both the phonotactics and morphotactics of the Ekegusii language that ...
ABSTRACT This study aimed at establishing demographic and spatial-temporal dimensions of marital instability among women in the rural areas and its effects on their family livelihoods.The study adapted a case study design in which through simple random sampling, one Division was randomly selected in each of the three sampled Districts in Machakos County. Purposive and snowball sampling methods were used to sample the respondents.In total, the sample constituted of 300 women aged between 15-49...
ABSTRACT The role played by the media in conflicts has been an issue all over the world. Its influence has increased tremendously and researchers are yet to agree on the degree and magnitude of the media influence in conflicts and conflict management. The aim of this study was to analyze the role of media in conflict management, with reference to 2007/08 Post Election Violence in Kenya and Uasin Gishu County as a case area. The specific objectives were to establish the media accessibility lev...
ABSTRACT Personal branding is gradually gaining attention in Ghana as various business executives, job seekers, celebrities and politicians apply the concept to their career and political lives. The knowledge of this concept is, however, heavily informed by self-help materials written and produced by non-academic writers and so-called experts on the topic. Empirical studies in this area of branding are lacking. This study uses interview data from people in the management teams of five famous...
ABSTRACT Pentecostalism began as an outgrowth of the Holiness Movement, a group that intended to perfect the Christian faith of that time. This movement started during the 20th century in the United States of America. However, Pentecostal churches are faced with divisions due to persistent conflicts that contribute to the establishment of new churches. This has led to an unprecedented multiplication and fragmentation of Pentecostal churches in recent decades. Christian Church International (C...