Abstract/Overview This study sought to analyse the Daily Nation framing of news on Kenya’s political parties in the 2017 General Elections. Despite the fact that media has a role to play in informing and educating the electorate, the modern day electorate continues to go to the polls with skewed understanding of the electoral process, the contenders and what their parties stand for. They therefore may end up making uninformed choices at the ballot. Several studies have been conducted on pr...
Abstract/Overview Bunge la Mwananchi (BLM) has been in existence for over twenty years and has been used by activists, politicians, and general members of the public to advance their causes. The platform has also acted as an open forum that encourages anyone to initiate a conversation for ordinary people to debate socio-economic and political problems impacting their lives. Despite its existence and potential as a form of alternative information that can shape opinions, researchers and vario...
Abstract Political interviews have been used as genres for dissemination of political information. The way they are presented is a subject of concern as they are thought to be causing division among the Kenyan audience along political party and hence ethnic lines. The purpose of this study is to look at the discursive practices in political news interviews and the interpretation they are given by the audience that may lead to ethnic polarization. The main objective of this study was to analy...
Abstract/Overview The study was intended to assess the coverage of Genetically Modified Organism (GMO) food crops in Kenya by the Daily Nation newspapers. Public controversies will increase the penetration of the mass media and thereby reduce the disparities in the representation of biotechnology in public. Controversies thus raise awareness and educate the public. Concerns have emerged that though most journalists are well' trained; many lack a scientific education to satisfactorilyhandle s...
Abstract/Overview The study focuses on the influence of social media on youth leisure. The past has witnessed a growing interest among researchers in exploring the linkages between the media attitudes and behaviours of youth in Kenya In the context of increasing use of social media, research on the influence of social media on youth leisure is significantly low (Oriare 2010:13). As youth market expands and consumption power increases, communication researchers need to capture the latest tren...
Abstract/Overview This study focused on the performance of the Nation Newspaper in its coverage of the August 8th 2017 presidential elections. It could be that the framing of the presidential candidates could have influenced voting patterns. There may be a possibility that the electorate expressed dissatisfaction with the presidential election results due to lack of proper knowledge about the process. Several studies on media coverage of elections have been done in the past but they have not...
Abstract/Overview Communication is linked to work commitment because they go hand in hand to form a solid business foundation best for organizational growth. Unlike most organizations that create structures in order to be able to understand their employees and what is important to them in relation to information about their jobs and the organization, CAT has no written communication strategy which could have led to lack of communication, under communication or miscommunication. Without prope...
Abstract/Overview The prevalence rate of female circumcision among the Abagusii community is over 96% whereby the rural areas of Kisii County are largely affected. These statistics are recorded after the use of mainstream media in campaigns against female circumcision in the region spearheaded by both government and non-governmental organizations. Contrary, Oral media, which represent the culture and tradition of people in a community, is perceived as the most effective form of media in the ...
Abstract/Overview Rural women in Kenya account for 34.2% of the total population and play a significant role as family caretakers, and the driving force behind health information seeking in the family. However, obstacles such as poverty and illiteracy, have deprived the rural women access to information. This study sought to analyse the role of four community-based radio stations (West FM, Radio Mambo, Mulembe FM and Sulwe FM) in disseminating health care information to the rural women in Ka...
Abstract/Overview This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential debate as an avenue for evaluation of presidential candidates by the voters to enable them have a deeper understanding of each political contestant‟s knowledge on various issues and characters hence making a meaningful decision in March 4, 2013 general ele...
Abstract/Overview Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, with some even being at risk of being counterproductive. Marketers are always looking for effective communication media and ways of making their marketing strategies effective. This study analyses the impact of baby diaper television advertising on consumer...
This paper examined social media as a tool for combating child trafficking in Nigeria. Social media has actually become ubiquitous and part and parcel of the daily lives of millions of people around the globe and has tremendous effect upon every facet of our personal and professional lives. Therefore, in curbing this ugly situation of child trafficking in Nigeria, social media should have potential roles to play. Social media performs a number of functions, which benefit the individual as a m...
This paper examined social media as a tool for combating child trafficking in Nigeria. Social media has actually become ubiquitous and part and parcel of the daily lives of millions of people around the globe and has tremendous effect upon every facet of our personal and professional lives. Therefore, in curbing this ugly situation of child trafficking in Nigeria, social media should have potential roles to play. Social media performs a number of functions, which benefit the individual as a m...
Abstract This research seeks to unpack the impact of community radio in marginalised communities using a case study of diamond FM in Manicaland. The information gap continues to persist in Marginalized Communities. Henceforth this study was to a greater extent useful in closing the information gap. Researchers have used Zimbabwean literature and foreign literature to unleash the impact of community radio in marginalised communities. This research propounds that community radio in Manicaland h...
This study examines ownership, funding challenges and its implication for state media survival in Nigeria. The study adopted two research designs- survey and focus group discussion. The participants comprised of 66 registered journalists from Taraba State Broadcasting Service (TSBS) and Taraba Television (TTV). The researchers examined the entire population in order to totally eliminate sampling error.The instruments used for data collection were the questionnaire and the focus group. Sixty-...