An average consumer is exposed to a range of persuasion marketer generated communications seeking to get his/her attention and elicit some desired response. This communications may make decision making less demanding reducing the time and effort spent in selecting a product/ service (consumer involvement). Also the level of involvement a consumer places on a particular purchase has a bearing on the actual selection (consumer choice) that will be made. But, some of the persuasion messages are ...
The Micro and Small Enterprises play an important role in the Kenyan Economy, its role and importance in a knowledge-based economy has been highly appreciated and acknowledged. Moreover, in the present economy, Micro and Small Enterprises are facing tremendous challenges and threats to survive in a competitive environment. The study examined the effects of firm level characteristics on marketing effectiveness among Micro and Small Enterprises in Kitui County in Kenya. The study was guided by ...
Family businesses are important contributors to wealth and employment creation in any country. Indeed the economic landscape of most nations remains dominated by family firms. In Kenya, one of the Vision 2030 objectives is to create new jobs and the growth of family businesses is important to help achieve this objective. Unfortunately, many family businesses collapse within the first few years of operation and others stagnate leading to loss of jobs and greatly affecting the Kenyan economy. T...
The ambulance services industry in the country is very competitive, and most of the companies in the industry are facing service delivery challenges. This study analyzed the association between relationship marketing and sustainable competitive advantage in AMREF Flying Doctors, Nairobi. The specific objectives of the study included; determining the effect of use of technology on attaining sustainable competitive advantage, establishing the effect of customer retention on achieving susta...
In achieving organizational excellence employers and employees need to work together in order to achieve the bank’s overall strategic goals. This research sought to determine the influence of Mckinsey’s 7s model on organizational excellence of Development banks in Kenya particularly the PTA bank. The Mckinsey’s 7s includes strategy, staff, style, skills, shared values, structure and systems and how they objectively affect the organizational success of the PTA bank. It is a model th...
Service delivery is the main mandate of the public sector and efficiency is critical to service delivery. However, the public sector has experienced several challenges in service delivery provision that impact the quality, timeliness and costs of these services. In the Directorate of Immigration and Registration of Persons (DIRP),consequences for poor service delivery includes lack of adequate access to documents such as national identity cards, birth and death certificates. Consequently...
The transport and distribution of the petroleum products by Kenya Pipeline Company is key in the social economic development of the country. Efficiency in the transport and distribution of the petroleum products ensures that the right volumes of the products are delivered, at the right price, and in a sustainable manner. This study sought to examine the strategic factors (infrastructure, information and communication technology, security, and pipeline capacity) on transport and distribut...
Workforce diversity provides an environment for employees to learn more from each other thus making an institution stronger in terms of tolerance, ideas, innovation and creativity. The changing demographics in workforce composition in Kenya not only increases the amount of diversity that institutions need to manage and integrate but also affects business operations and productivity that inevitably affects the overall well-being of the country. This study sought to determine the influence...
Monitoring and Evaluation, (M&E) frameworks allow for project activities to be measured and analyzed. There is a gap in the design of monitoring and evaluation frameworks to generate information during the process of Monitoring and Evaluation and use of this information in future designs. The purpose of this research study was to establish the influence of the monitoring and evaluation framework in the successful implementation of County development projects. The study was guided by the ...
The Internet is fast emerging as an important advertising medium in Kenya. The enhanced ICT infrastructure in Kenya has raised the volume of Internet users, thereby prompting interest in the growth of businesses on the Internet with estimates projecting spending on Internet advertising to increase. Despite the growth, minimal empirical research has been undertaken to explore the relationship between Internet advertising and purchase intention in Kenya with many studies having been conduc...
The large scale maize farming is often faces diverse risks that undermine the financial viability of the farming venture. These risks include variability in prices occasioned by changes in market factors, risks of pests, climate change, theft, low yield and poor seed quality. These risks work to undermine the financial performance of the large scale maize farming. This study sought to examine the manner in which enterprise risk management practices impacts on the financial performance of...
The International Labour Organization estimates that, globally, about 2.2 million people die annually from occupational accidents and diseases another 270 million suffer from serious non-fatal injuries while 160 million fall ill for shorter or longer periods from work-related causes. The estimated costs of occupational accidents and occupational diseases amount to approximately 4 percent of the world’s gross domestic product. This implies a considerable loss resulting to negative impac...
Savings and Credit Cooperative Societies (SACCOs) play an essential role in economic development as part of the financial system. In Kenya, 63% of population benefit from SACCOs. SACCOs are vital instrument embraced by Kenyan Government towards increasing financial inclusion especially now that financial transactions are tending towards a cashless economy. Despite of its success it is faced with a number of challenges with the key being adoption of latest information technology and compu...
Financial sustainability requires appropriate risk based audit practice hence effective and efficient internal audit. Most non-governmental organizations are faced with sustainability challenges which can be attributed to difficulties in the design, monitoring and implementation of project financing strategies which may impact negatively on overall sustainability. The financial sustainability of an organization is a measure of the organization‘s ability to meet its financial obligation...
Following the promulgation of the new constitution of Kenya in 2010, several functions previously done by the central government were devolved to the counties. County government of Nakuru has various human resource functions that have been devolved from the central government of Kenya; these include devolved recruitment and selection, devolved rewards and benefits, and devolved training and development functions. This change in and of itself is expected to affect employee performance. Th...