ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis. (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are satisfied with the fare charged by executive airline services. -To recommend the appropriate measures aimed at improving the marketing strategies used...
ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put ...
ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To recommend efficient and effective ways of marketing lawn dry and dry cleaning service. -Four hypothesis were formulated data were sourced using...
ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the awareness was created. The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis. The sample size was determine using Topmans...
ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution systems are effective and efficiency. In attempting to suggest possible solutions to the problem. The survey method (using questionnaire approach) se...
ABSTRACT The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu. The objectives of the study -To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their profitability -To determine the impact of public relations adopted by top class barbing salon in customer’s patronage. -To determine of advertising adopted by Top class barbing salon E...
ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –New haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public relation adopted by after 8 saloon in Enugu metropolis create customer’s awareness of their service. Based on this four...
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structured questionnaires to complete. Their responses were used to test four hypotheses formulated for this study. The result of the ...
ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between people and organization. To find out 18 public relation attention of airline come impacts on its profit based on this three hypothesis were formulat...
ABSTRACT This research study was on the effectiveness as of product planning and development in the automobile industries in Nigeria. A case study of ANAMMCO Limited Emene. The purpose of the study amongst other things is to ascertain the level of which product can achieve the organizations objectives when effectively planned and developed in the market. Based on this, hypotheses were formulated and the researcher studied employee and management of the company who are very relevant to the ...
ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the customers patronage of the Diamond Bank Nig. Plc. -Other objectives are to determine how this service quality helps to generate patronage for Diamond Bank....
ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies The researcher used the survey research design to execute this study . The population used by the researcher for this study consisted of all the workers of the Nigeria Breweries Plc at 9th Nile corner Ngwo in Enugu state. The researc...
ABSTRACT This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. To determine the promotional strategy of Choki Laboratory on creating awareness of the company product. In order to achieve the above objectives, three sets of questionnaires were prepared...
ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize. The data needed for their study was collected from the management of these auto maintenance service workshop and the customers of these workshop consist of vehicle o...
ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufactured product to locally made ones due to some reasons advanced. The result of the research...