AbstractThis project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective of the study and significance of the study as well as scope and limitation were examined. Chapter two deals with literature review on the importance ...
ABSTRACTThis project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know about the existence of such product and so they do not by it. Review of some related past literature was carried out so as to as to ascertain the impo...
Abstract This study on the effect of pricing strategies on the marketing of agricultural produce in Enugu State, with particular reference to Oji-River Local Government Area of Enugu State wars carried out with the aim of achieving the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middleman, to remove the problem of heading, to appreciate the channel of information flow which will help bridge information gab which exist in the agricult...
AbstractThe major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It also aimed at ascertaining the level of relationship between the depreciation value of naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the exploitative pricing of imported goods in Nigeria. The objective of the researcher is to address the following; to know the reason of this upwards movement...
ABSTRACT:THIS RESEARCH BOOKLET TREATS THE IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCT/CONDUCTING A PARTICULAR CASE STUDY OF MAY AND BAKER NIGERIA PLC. THE RESEARCH WORK HANDLES THE GENERAL CONCEPT OF PACKAGING. PACKAGING AS KNOW TODAY IS ONE OF THE STRONGEST TOOL USED IN MARKETING GOODS AND SERVICES, MORE ESPECIALLY CONSUMER GOODS IN THE FIRST CHAPTER, WE DEFINE OUR RESEARCH OBJECTIVES? WHICH WERE FINALLY SUPPLIED WITH ANSWERS. IN THE SAME CHAPTER, WE STATED OUR RESEAR...
AbstractThis project is designed to study the behavior of consumers towards made in Nigeria products with particular attention to Innoma shoes Ltd Aba, Abia state. The purpose of the study is to find out the following; how to reduce influence, to improve on the quality of locally made products proper way of positioning products in the minds of consumers. The major instrument used was questionnaires based on the calculated sample, percentages and Chi-square. The Chi-square was used in testing ...
INTRODUCTION The attitude of Nigerians towards made in Nigeria wrappers (a case study of Oko women) Nigerians consumer has access to several product from around the world and the information on the country of origin may be used to evaluate those of their imported counterparts. In spite of the widespread belief that locally manufactured products are inferior in quality to the foreign one, complaints about the high price of locally made items are also rampant. Consumer want to take advantage o...
A brief analysis of the prospect of a Computer Based Testing method in Minna Niger State.
ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the use ...
ABSTRACT Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The standardization of products across cultures is increasingly becoming an important issue that the managers of global firms are today facing. As inter...
CHAPTER ONE 1.0INTRODUCTION 1.1Background of the Study Sales Promotion is a tool that is used by the retailers or manufacturers to attract consumers to purchase more of their products. The outcome of sales promotion always result to the use of high amount of reserve, which attracts a lot of new customers and thereby resulting to additional increase in sales. In as much as all the marketing activities are linked with sales promotions, which results to increase in consumers’ purchases and t...
ABSTRACTThis research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started finding ways, methods and techniques to sell their product through better designing and packaging. Strong and attractive packaging designs and labels ...
ABSTRACT Beer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for artistic inspiration as aphrodisiacs, for its relaxants and euphoric effects, for recreational purpose, and for other reasons. Some drinks have been inscr...
ABSTRACT This study is an attempt to examine factors influencing customers patronage of fast food restaurants: A study of selected customers of fast food in Abia state, Nigeria. Specifically, the study provides empirical evidence on factors that Influence the behaviour of consumers towards patronising the fast food restaurants. It also determined the nature of relationship between fast food restaurants determinant factors and the behaviour of consumers towards patronising the fast food restau...
ABSTRACT There is a perceived Increase In the number of fast food restaurants that crop up in every city and township In Nigeria. Thus, suggesting that the sector is gaining acceptance among consumers. Tabassum and Rahman (2012) argued that the popularity of fast food restaurant in every growing city of the world is a product of the effect of globalization. Thus, every segment of the society now consume fast food. According to Ahmed, Hossain, Malek & Begum (2008), consuming fast foods has b...