ABSTRACT Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. These data were analyzed and some interesting revelation were made for e.g. it was discovered the constant randomization of oil pipelines, hoarding of petroleum products, striating workers constant power outage etc. contributed greatly to these problems. It was also revealed that the independent marketers contributed imm...
ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the chi-square sta...
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data were questionnaires and interviews. Respondents consists of consumers and management and staf...
ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system affected the marketing of consumers goods. The study among other revealed the following: That road transport affect the marketing of consumer products in...
Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in the Igbo-Etiti local government area and Nsukka zone of Enugu state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried out using the survey method and questionnaire to obtain information from respondents in the 10 major towns, all drawn from Nsukka zone.the high nat...
ABSTRACT This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include: To know how effective each of the promotion has been increasing the beverage’s market shares in the market. Based on these, four hypothesis were formulated each focusing on the impact of specific promotion date were sourced. Extensive literature review on textbook, journals and material on the a...
ABSTRACT The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety of the consumers in the consumption of consumer goods (beverages) in the country and especially in Enugu state, to also find out why consumers hav...
ABSTRACT This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. This researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best minimum. In order to achieve this, an empirical survey and library research were carried out. The source of data used include both primary and s...
ABSTRACT The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis. This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore the study is intended to find out if hoteliers undertake advertising in view of its impact to hotel s...
ABSTRACT This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study effectively, a total sample of sever firms were judgmentally selected this simple random sampling technique and the chi-square statistical tools w...
ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only in major area such as important and growth of service industry the achieving global synergies, trends in globalization of the world economy and...
ABSTRACT African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization’s overall performance do...
ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. •To determine the impact of personal selling on increasing the sales volume of Emenite. •To what extent selling impacts ...
ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. -To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. -To determine the brand of malt that is more available than the other and the consumer demand for it. -To suggest ways the companies should follow to make better progress in b...
ABSTRACT Marketing is the set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as efficiently and as effectively as possible (Adirika P 990:3). This study focused on the effectiveness of consumer service delivery in the fast food industry a case study of Mr. Biggs in Enugu metropolis in order to carry out the work some of these objectives stated. -To determine the responsiveness of the service delivered ...