ABSTRACT One of the fundamental factors that determine the success or failure of a behavioural change campaign is the nature of communication strategies adopted by the change agent. Nigeria has been declared a polio free nation, but scholarly attention has not been given to the role played by communication strategies in the success of polio immunisation and eradication projects in Northern Nigeria. This study, therefore, investigated the communication strategies used in polio immunisation ca...
ABSTRACT The major purpose of the study was to investigate financial public relations practices in some selected commercial banks in Ghana. The study used both qualitative and quantitative method and adopted the descriptive survey design. The study employed the Excellence Theory as its theoretical framework. Questionnaires and interview guide were used to gather data from one hundred and fifty six (156) participants. The population was made up of all workers and clients of the Agricultural D...
ABSTRACT Pedagogy of the Oppressed was written decades ago to expose unequal power relationships which result in oppression among humanity. It further introduces critical pedagogy as the antidote to deconstructing oppression. Using the qualitative approach to inquiry, the study employed the phenomenological design to solicit the views and ideas of the 2018 Postgraduate Sandwich Students of the Communication and Media Studies Department and investigated how their behaviours have been transform...
ABSTRACT Given the increasing relevance of radio in education, this thesis is an effort at examining the place of campus radio stations in educational broadcasting in two tertiary institutions in Cape Coast. Data was collected with the aid of questionnaire and semi-structured interview guides. The questionnaires were administered to students in the two tertiary institutions and the semi-structured interview guide was used for the management the two institutions and the staff of the radio stat...
ABSTRACT This study examines the coverage in online news portals of female spouses of presidential candidates during the campaign prior to the 2016 general elections. The study sought to uncover the ways in which the female spouses were portrayed through the lens of framing theory, gender and social constructivism. The study used qualitative research approach and employed content analysis as the design with document analysis as the data collection and analysis technique. A total of 1252 par...
ABSTRACT Organisational crises have become synonymous with the financial sector in Ghana in recent times, notably from 2012. Owing to many reasons, the Bank of Ghana merged Royal Bank, uniBank, Sovereign Bank, Beige Bank and Construction Bank into the Consolidated Bank Ghana (CBG) in 2018. There appears to be paucity on issues of internal communication from the perspectives of sense-making theory and situational crisis communication theory within the social constructivist perspective. The s...
Abstract Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Prov...
ABSTRACT Although there are many studies conducted on cannabis and its effect on the people who use them, with regards to their health, relationships and personal development, each user may have unique reasons and experiences that spur him or her on to use it. The study is limited to only the undergraduate student users of cannabis at the University of Education, Winneba with the aim of finding out the culture that surrounds the consumption and use of cannabis. The data collection method...
ABSTRACT This study examined the Corporate Social Responsibility (CSR) practices of Newmont Ghana Gold Limited unearthing how the company communicated CSR online. The study particularly, explored the all the online platforms (mainly the corporate website) that Newmont Ghana Gold Limited communicate CSR on as well as the communication strategies employed to communicate CSR activities. The design was a case study and it was underpinned by Carroll’s (1991) Four part theory and Morsing and Schu...
Radio stations have used jingles for environmental education and communication in Nigeria for decades though not much has been done to study the impact of such use—which is the purpose of this article. Through 12 focus group discussions (FGDs) in six local government areas of Oyo state, Nigeria, interviews with the program directors of two radio stations, and a questionnaire administered with 18 program producers from the stations, the researcher found that producers and directors had full ...
ABSTRACT This study sought to investigate how television content is used to promote CSR in Ghana, using Vodafone Healthline television show as a case for detailed investigation. The Vodafone Healthline television show is a flagship television show produced and sponsored by the Vodafone Ghana foundation. This study explored how Vodafone Healthline is produced; the contribution of Healthline to the promotion of Vodafone’s CSR activities, and viewers’ perspectives of the Healthline te...
ABSTRACT The advent of internet and the Social Networking Sites (SNSs) is another significant phenomenon that is shaping social interaction. SNSs have opened the doors of communication, allowing people from around the world to engage in identity creation and relationship development. Several studies have sought to explain how identities are constructed online especially on the SNSs. Through qualitative textual analysis, interview and cyber ethnography viewed through the lens of symboli...
ABSTRACT The study investigated how mobile phone technology is appropriated in two selected CHPS compounds in the Effutu municipality. The study was underpinned by the Technology Appropriation Model. Data was collected through a semi-structured interview and analysed thematically. The findings showed that users appropriated mobile technology through WhatsApp, Voice notes and Video calls. In spite of the problem of poor connectivity and knowledge gap associated with mobile phone techno...
ABSTRACT The purpose of this study is to examine how students at the University of Education, Winneba perceive Talking Point, a talk show programme on Ghana Television (GTV). Factors that motivate students at University of Education, Winneba to watch Talking Point; students’ perception of Talking Point host, guests, and topics; and how Talking Point affects the students were all investigated. Participants for the study were twenty-five students who had been selected using the purposive an...
ABSTRACT Communication is key to the survival and growth of every organisation. No wonder some scholars hold the view that communication is the solution to all organisational problems One such scholar is Goldhaber (1984 ) who saw organisational communication as the ultimate determinant of all organizational outcomes. Scholars who share this view, say it is wrong to place communication on the same lev...