ABSTRACT Soap operas are among the most popular TV genres in the United States and around the world (Allen 1995). As the world moves into a more technological paradigm, the uses and gratifications people have for watching television differ. While entertainment is the most manifest and visible function of television, research has identified other uses and effects related to its socializing role. A breadth of scholarly literature have already analyzed the influence of soap opera viewing on var...
ABSTRACT Business corporations worldwide have been encouraged to behave ethically towards the community, environment and society in which they operate. This ethical behaviour is referred to as corporate social responsibility (CSR). Sethi (1975), indicates that CSR points toward bringing corporate behaviour up to a stance similar to existing societal norms, values, and expectations of performance. The responsibility implied on these business corporations brings to bear on their operations som...
ABSTRACTThis study investigated how state institutions in Ghana communicate with their publics, using the Commission on Human Rights and Administrative Justice (CHRAJ )as a reference point. In a survey, the researcher sampled 150 respondents, comprising 100 respondents from the Ministries, Departments, and Agencies, with the other 50 made up of persons who had filed complaints with the Commission at its head office in Accra. Underpinned by the media richness and systems theories, the study re...
ABSTRACT The increased use of social media in the corporate world has led public relations practitioners as well as academics to seek to understand how to better use them to communicate. Many studies have explored how social media is used by practitioners in other industries in the corporate domain but few have focused on the telecom industry. This study explores how telecommunications network operators in Ghana make use of social media as a public relations tool. Through a content analysis o...
ABSTRACT This study explored the role of the communicators of Newmont Ghana Gold Limited and Gold Fields Ghana Limited in the execution of the corporate social responsibility (CSR) goals of their companies. It was based on the logic of the excellence theory and stakeholder theory. These suggest, in effect, that symmetrical, participatory engagement with community members best enable the determination, promotion and implementation of appropriate CSR initiatives. Also important to this study we...
ABSTRACT This is a quantitative study using the survey method to gauge the effects idealized images in advertising have on respondents’ body image. Using the Social Comparison Theory as theoretical background, this study looked into whether individuals were affected by the idealized images employed in advertising. The objective of the study was to explore if Ghanaians suffer body image issues after being exposed to idealized images in advertisements as indicated in literature from other cou...
ABSTRACT This study is a quantitative analysis of the level of social media addiction among students of the University of Ghana. Using the Uses and Gratification theory and Media Systems Dependency theory as the theoretical framework, the study investigated the level of addiction to the various social media platforms among a sample of Students of the University of Ghana. The objective of the study was to see whether social media addiction existed among students and the extent to which they w...
ABSTRACT This study examined framing of same-sex relationships by the Daily Graphic and the Daily Guide newspapers from January 1, 2011 to December 31, 2015. The factors that influenced coverage and framing of the practice were also investigated in order to provide a holistic and comprehensive picture of local media construction of the practice. Underpinned by framing theory, a mixed methods approach of content analysis and in-depth interviews was used in data collection and analysis. A total...
ABSTRACT The purpose of this study was to establish the role of communication in eliciting participation from residents in local governance using the Tema Metropolitan and Adentan Municipal Assemblies as case studies. The study sought to find out the current communication relationship between citizens and their local authorities and to establish the participation level of citizens in these assemblies. This study was also to determine how local authorities can best communicate with citizens...
ABSTRACT This study examined how social media is being used as a platform for political information. The study was guided by three main objectives: (i) to find out the extent to which University of Ghana students use social media as a platform for accessing political information, (ii) to investigate the preferred communication channels used in accessing political information, (iii) to understand whether University of Ghana students view social media as a credible and reliable platform for p...
Abstract This research investigates the influence of the Internet on the political participation of youth in the Ikeja Local Government Area of Lagos state, in Nigeria. The study was hinged on technological determinism; the data was gathered through survey and in-depth interview; through multistage sampling, questionnaires were administered on 600 youth in Ikeja. Findings show that using the Internet over a long period of time will result to some form of political participation. Thus, the you...
ABSTRACT Media coverage of political crises, especially in a terrain fraught with the increasing influence of godfatherism, ownership and political affiliation has a serious consequence on the society. The political feud between Late Chief Lamidi Ariyibi Adedibu and his „political son‟, Senator Rashidi Adewolu Ladoja in Oyo State, Nigeria (2005-2007), provided a typical example of godfatherism, and media coverage of the conflict typified ownership influence on news media operations. Ancho...
ABSTRACT Communication is vital for the success of all human institutions and the Agona East District Assembly is no exception. This study set out to determine the communication strategies used by the Agona East District Assembly in its daily interactions with its numerous clients and publics. Particular attention was given to communication channels and methods the Assembly used in interacting with community members. The study was guided by two communication theories- two-step flow communica...
ABSTRACT This study was a quantitative content analysis of the reportage of HIV/AIDS issues by the Daily Graphic and the Daily Guide from 2000 to 2015. Using the theories of framing and issue-attention cycle, this study was to determine the pattern of coverage and frames of HIV/AIDS stories and the sources used in such news stories. Also, how specific-issue frames relating to HIV/AIDS changed with time and the differences apparent in the way the two newspapers covered HIV/AIDS issues were exa...
ABSTRACT This study was undertaken to examine the factors that influenced the dissemination and adoption of soil fertility management (SFM) strategies to farmers in rural areas. It further assessed the communication channels that were deployed to spread information on SFM. This study was conducted in two separate districts – Kwaebibirem in the Eastern Region and Ada West in the Greater Accra Region – to compare findings from two different climatic zones. The diffusion of innovation and th...