ABSTRACT The study examined the use of visual aesthetic and aural techniques as used in television (TV) political campaign ads during Ghana’s 2016 presidential elections. The study employed the framing and priming theories. A content analysis of the TV ads revealed the use of camera and its movements, close-up shots, bird-eye shots, special effects, picture distortion, sound, vocal delivery, pacing, colour, voice delivery in congruency, music and graphics as the components that were used in...
ABSTRACT This study assessed the framing of the collapse of UT Bank and Capital Bank on myjoyonline.com and ghananewsagency.org. The study specifically sought to ascertain the main issues that dominated online reportage on the collapse of UT Bank and Capital Bank as well as how the collapse of the two banks was framed by ghananewsagency.org and myjoyonline.com. It also investigated the factors that influenced the choice of frames adopted by journalists in reporting the collapse of the two ban...
ABSTRACT The study examines the kinds of posts CEOs share on social media and further investigates how the concepts of self-branding and corporate branding are enacted through the posts. This research, through the lens of Goffman’s Presentation of Self and the theory of identity construction, and anchored on a case study design interrogates Facebook and Twitter posts of two purposively selected CEOs. This study indicates that the selected CEOs share posts on governance, their personalities,...
ABSTRACT This study examined the brand sponsorship of the 2019 Winneba Masquerade Festival (WMF). It specifically explored the motivating factors of festival organizers for seeking sponsorship from certain selected brands and also examined why some brands sponsored the 2019 WMF. The design was a case study and it was underpinned by the tenets of the Social Exchange Theory. Data was gathered through semi-structured interviews and observations. The findings were thematically analyzed. The findi...
ABSTRACT The work takes a cue from the conversation of Helen Moraleses
ABSTRACT This study investigates the use of participatory communication strategies in the 2016 CSR projects of Kosmos-energy Ghana and Total Petroleum Ghana. The study examined the operationalisation of CSR in these companies and investigated the use of participatory communication strategies in CSR execution. The study was guided by the participatory communication theory and the stakeholder theory. The approach was qualitative anchored on a multiple case study of the purposively selected part...
ABSTRACT This study examined public relations practice (PR) in higher educational institutions in Ghana with a focus on Sunyani Technical University. The study adopted the qualitative research and purposively sampled employees at the registry, Heads of Department and other management staff within the university. In all 35 participants comprising 15 employees at the Registry, 16 Departmental Heads and 4 Deans participated in the study. The results of the study revealed that the role of the PR ...
ABSTRACT The study investigated the functions, position and structure of Public Relations in professional Ghanaian Football clubs. It essentially looked at how the football clubs defined the function and roles of Public Relations. The study was qualitative and a multiple case study design was employed for the data collection. Five clubs namely, Accra Hearts of Oak, Kumasi Asante Kotoko, Aduana Stars, Liberty Professionals and West African Football Academy (WAFA) from the Ghana Premier League ...
ABSTRACT The work examined how the media presents the chieftaincy institution and how chiefs are framed in the various local newspapers. It also tried to understand the different frames used by the newspapers to represent chiefs and how they impact on their image and chiefly positions they occupy in the Ghanaian society. Again, the study examined the major themes inherent in the chieftaincy stories used by local newspapers and how they affect the image of chiefs and the chieftaincy institutio...
ABSTRACT The study examines corporate identity change and employee involvement in such change. A case study approach was used for the study. It interrogated employees’ involvement in the change agenda and how that impacted on the perception of the new identity of the Agricultural Development Bank. Using interviews and documents reviews, the study ascertained the accuracy of the new identity based on the understanding and agreement of management and employees. The study concluded that the ba...
ABSTRACT An abstract represents the summary of a piece of scholarly writing. It is imperative for academics to include all essential rhetorical moves when writing an academic conference abstract (CA). The aim of this study was to investigate variations in the abstracts of the soft sciences abstracts (SSA) and that of the hard sciences (HSA) with a focus on rhetorical structure, sequence and metadiscourse elements. Two corpora were compiled comprising 30 abstracts from SSA and HSA purposively ...
ABSTRACT This study analysed two speeches delivered by Dr. Mensa Otabil: a renowned preacher, entrepreneur and Chancellor of the Central University in Ghana. It is situated in Fairclough’s three dimensional model to critical discourse analysis and Thompson’s modes of ideology. A textual analysis of the speeches revealed how they reflect prevailing societal issues such as challenges in life, political, economic and cultural problems and how the speaker perceives such issues. The study also...
ABSTRACT Meningitis health education programmes are prevalent in the meningitis belt of Ghana. This is due to the severity of the disease and its ability to cause permanent deformities and even deaths. The objective of the study was to ascertain the level of knowledge on symptoms, treatment and prevention among the residents of the endemic communities of Tamale and Bole, to assess the effectiveness of the various channels employed by the health education programmes in their effort to create a...
ABSTRACT The study sought to investigate the mode of communication and the preferred channels for communication at the head office of the newspaper organisation; Graphic Communications Group Limited (GCGL). It also sought to find out employees’ knowledge of the tools used by management in communicating with them. The mixed-method approach was used for the data collection. Interviews were conducted with 3 managers purposively selected and the data analysed using thematic areas. One hundred q...
ABSTRACT This study was done within the framework of the Elaboration Likelihood Model and the Consumer Involvement Theory. It was based on a survey of 150 students of the University of Ghana and it sought to find out the role played by television advertising in influencing consumer preference for Omo and So Klin; two competing brands in Ghana. Results revealed that television advertisement plays little role in determining brand preference as most of the respondents said they do not patronize ...