Communications and Media Research Papers/Topics

Proceedings of 2nd Library and Information Sensitisation Forum Nigeria (LISFN) International Conference 2023

Abstract: The study considers the social media as a new public sphere where all the keepers of the society as a realm, are kept under some sort of watch as well, in terms of public scrutiny of their actions and inactions. Social media have offered internet users across the globe various discursive spaces with measurable degree of economic and sociopolitical impact. The objective of the study is to explore the social media as a new public sphere and its potential as the fifth estate of th...

PERCEPTION OF PHARMACISTS ON ADHERENCE TO VIRAL MESSAGE ON THE USE OF HYDROXYCHLOROQUINE DURING COVID-19 PANDEMIC IN LAGOS STATE, NIGERIA.

Abstract One of the characteristics of communication is that it is irreversible. Once messages are sent, it cannot be taken back. In the age of constantly evolving sophisticated information technologies, information or messages go viral beyond ones intention and estimation. The mutating coronavirus pandemic (COVID-19) has become a global phenomenon with its attendants effects on global economic and sociopolitical life of most nations. The pandemic has pushed the health sector to the ed...

Challenges and Prospects of Social Media on Mainstream Media Journalism Practices: The Case of Amhara TV Newsroom Department

This study's goal is to examine how social media could affect mainstream journalism methods, with a particular focus on Amhara TV Newsroom Department. The study looked at how frequently journalists use social media in the course of their work and how social media is altering journalists gather information and report their daily news and what the prospects and difficulties are for journalists exercising in the social media era. For the study, mixed research methods were used, with a survey que...

Project Policy Proposal For National Policy On Culture And Future Development Of Creative Media & Media Art In Nigeria.

Nigeria is a country with over 200 million population, over 50 languages and over 250 dialects and ethnic groups. Its present National Policy On Culture was enacted into law in 1988; and since then it has not been reviewed in view of the socio-economic and digital revolution in the art, culture, media-art and creative industry in Nigeria. There was neither internet nor mobile phones in Nigeria with its current communications superhighway when the policy came into effect. The future developmen...

Fake News, Hate Speech and Journalism Ethics

Fake news which is simply false information, untrue story or fabricated news has become a household discussion everywhere in the world. As fake news is false information. Hate speech which is offensive speech, writing and other forms of expression and depiction via pictures, caricatures, graffiti, satire, cartoons,  music, films etc. is strengthened and leverages fake news to go far. Hate speech incites and undermines tolerance and social cohesion in a society. It increases hatred and violen...

Digital performances and sexual objectification: Rethinking Mr. Macaroni’s concept of entertainment

Abstract: Digital performances have been remarkably influenced by the convergence of arts and technology which has recorded very significant breakthrough in the world of entertainment. Performances have grown beyond traditional spaces on account of the instrumentality of the electronic and interactive nature of social media, curtsey of the ever improving and innovating wonders of the electronic and digital revolution. The emerging concern of this study revolves around the degree of sexual ob...

The New Normal and Gendered Violence in Nigerian Film Space.

Arguably, film is the most magical form of storytelling. It is that genre that is most similar to our dreams; a place where a lot of possibilities abound. In the case of Nigerian films, there is little or no holding back as creativity and imagination are often interlaced with biased and unbiased social constructs. This study considers ‘New Normal’ as the current thematic preoccupation of Nigerian films to trivialise women’s rights and promote abuses. This phenomenon is contextualised as...

The Media and Migration Narratives: The Case of Superstory's Itohan

Migration is one of the most challenging issues currently facing Nigeria. It refers to change of residence within or over national boundaries; it can be internal or international. However, the focus of this paper is on international migration with particular interest on the use of illegal routes. The media, in varied forms have represented the menace of illegal migration as a way to curb further growth and control existing processes. One of such measures is Superstory's Itohan, a television s...

Crossroads of Human Media and Theatre: Developmental Perspectives

The growth of pervasive media and digital technologies is offering theatre-makers and audiences unprecedented new challenges and opportunities. This study examines theatre as an art form in the age of new media technology. Theatre is one of the oldest art forms, and it has not only survived every technological change but has adopted and adapted along the way. Based on the Human Media theory of Isra Garcia, this study seeks to establish how theatre can be enriched by human media with the audie...

Social Media: Towards the Realisation of A Global Stance for the African Voice

Social media usage has presented another platform for the African voice to be heard all over the world; with social media African people have the medium to tell their own story to the world. Thus, this paper aims at examining how technologically framed social media articulations have contributed to the realization of a global stance for the African voice. Key Words: Africa, social media, Internet, African story, global influence.

The Advertising Paradigm in Nigerian National Dailies: A Content Analysis Approach

The Nigerian print media have recorded tremendous growth through technological innovation and advancement that have resulted in increased number and content of national dailies. The print media as a powerful force of communication engineered by its competitive advantage of low cost and possibility of referral is largely patronised by advertisers. Using a combination of content analysis and unobtrusive observation, this study examined the composition of adverts placement in three Nigerian Nati...

Media Evolution and the Challenges of Managing Virtual Interactive Processes for Media Research

Virtual interactive process occurs when a process that relies upon physical interaction between people and/or objects is transitioned to a virtual environment. Virtual process is having profound effects on society as an increasing number of persons and particularly researchers are migrating to virtual environments. The purpose of this paper is to explore the strategies that ensure effective management of virtually conducted research. The manager of a virtual process is not much different from...

The New Normal and Gendered Violence in Nigerian Film Space

Arguably, film is the most magical form of storytelling. It is that genre that is most similar to our dreams; a place where a lot of possibilities abound. In the case of Nigerian films, there is little or no holding back as creativity and imagination are often interlaced with biased and unbiased social constructs. This study considers ‘New Normal’ as the current thematic preoccupation of Nigerian films to trivialise women’s rights and promote abuses. This phenomenon is contextualised as...

The Convergence Of Creativity And Marketing: A Case Of Two Selected Drama Programs On Citizen Tv, Kenya

ABSTRACT Film is both an art and a business. This study was interested in both sides of the art form. The study had three objectives; to identify the creative strategies employed in the selected dramas, to investigate audience responsiveness and perception of the creative strategies and to interrogate possible ways of intersection between creativity and marketing of TV Dramas. The study was based on the prism of Social Marketing Theory as well as Formalist Film Theory. The two drama programs...

The Influence Of Foreign Television Content On AUN Students

“In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al (1999).”Of the modern day inventions, the advent and spread of television channels across the globe have subtly changed the contours of social relationship. The literature on the influence of TV viewing is less. Man is a social animal and socializing plays an important role in keeping ourselves concerned about others in neighborho...


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