ABSTRACT This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula, the con...
ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. The ob...
ABSTRACT This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that there are ne...
ABSTRACT The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively to 400 respondents, the study assesses meaning presenter of the program “dem say dem say” on wazobia FM tries to pass across to listeners of th...
ABSTRACT There are many factors that influence people to watch movies. Three factors were identified for this research. The factors are movie trailers, movie reviews/ratings and movie casts. The goal was to find out if and how these factors influence the American University of Nigeria (AUN) undergraduate students to watch movies. In order to do this, a convenience and purposive sampling size of 125 students was used. Online surveys were used to collect data. The results showed that the movie...
Special needs education globally has not received the required attention from the all avenues of education to see learners with disabilities access the desired academic achievement compared to their peers without issues of their kind. The purpose of the study was to evaluate the influence of teachers’ motivation, teachers’ self-efficacy, learners’ self-esteem and school environment on academic achievement of pupils with learning disabilities (LD) in Koibatek Sub-county, Baringo County. ...
Education is critical to the future of all children, but especially to those who are orphaned or vulnerable. Education gives children hope for life and work, and is a strong protector against HIV to which these children may be particularly susceptible. Despite the Kenyan government effort in mobilising and supporting community based interventions and ensuring access for Orphans and Vulnerable Children (OVC) to essential services including but not limited to education, health care, psychosocia...
The conflicts in South Sudan have brought more suffering and agony to the citizens than the peace they hoped for. This conflict has resulted to destruction of property, low investment in the country, unemployment and poverty. This has led to the establishment of numerous humanitarian organizations with the primary aim of nation building. This study looked at the role these humanitarian organizations play in nation building with reference to Catholic Organization for Relief and Developmen...
Alternative dispute resolution mechanisms are providing solutions to the serious inter ethnic group conflicts and quarrels that often remain a threat to national security in countries where communities are armed with illegal weapons. Arguably, the conflicts that occur between ethnic communities living in ungoverned areas, which have become deeply protracted, especially when the state is weak and compounded by harsh environmental conditions, inherently put human security significantly und...
Marital satisfaction has remained a topic of great interest worldwide, and a relationship has been advanced between marital satisfaction, job satisfaction and life satisfaction. Studies have shown that the often competing demands of the occupational structure and those of a rich family life present a number of challenges for married career individuals. There was, however, a paucity of research on marital satisfaction in Kericho, particularly in relation to the role of marriage and family...
This study investigated Public Perceptions of Elderly People and Elderly Care Institutions and Uptake of Institutionalized Care for the Aged in Nakuru County, Kenya. This study was informed by the growing population of older people around the world at a time when traditional social support structures for older people are increasingly disintegrating. The disintegration of social support structures for older people, imply that society has to seek for alternative support structures such as ...
A well-implemented guidance and counselling programme fosters a positive behaviour among pupils in public primary schools. There are persistent incidences of substance and alcohol abuse, absenteeism, early pregnancies, premarital sex, lack of respect for authority and many school dropouts in public primary schools in Kisii County. There is a gap in assessing what is influencing the persistence of this misbehavior as it had not been empirically investigated. The purpose of the study was t...
Homosexuality is a behavior involving sexual attraction between people of the same sex. Homosexuality is a problem in universities and complaints of its existence in universities have been raised and some university students have even declared publicly about their sexual orientation. Those who have adopted homosexuality may have been influenced by factors such as inadequate counseling, mass media, religious affiliation and peer pressure. Therefore, the purpose of the study was to establi...
Christians’ spirituality (CS) usually plays a key role in the development and practice of shared values, equal opportunities based on trust, hope, good relations and reciprocity among communities. However, Christians’ spirituality seems not to have achieved these objectives in Kenya and Nakuru County in particular. This is evident in the lack of cohesion and frequency of conflicts among ethnic communities since 1992. This study investigated the influence of Christians’ spirituality...
ABSTRACT This research evaluated larvicidal potencies and phytochemical analysis of Hypoestes forskaolii (vahl) R. Br root extracts. Larvicidal activities were tested to Anopheles gambiae, Aedes aegypti and Culex quinquefasciatus. World Health Organization protocol for evaluating and testing insecticides was adopted with minor modification. Larvae of these mosquitoes were allowed to interact with extracts prepared in different concentration ranging between 25 to 750 μg/mL and the death rate...