Abstract This article is based on a study conducted against the backdrop of ongoing national ICT policy formulation in Zimbabwe one point of consensus in the national debate captured in the E readiness report was the all too evident urban/rural digital divide across all sectors of the economy ranging from education.
Abstract This article examines the relationship and relevance of CSR and PR at Econet and NRZ in Zimbabwe. It focuses on how CSR can be perceived by people, especially in Zimbabwe as an invention of PR. CSR which is modern PR is guided by reciprocity between the corporations and their publics in an effort to create mutual understanding and goodwill between corporations and their publics. The study is based on two corporations namely, Econet and NRZ, whose business is immensely influenced by P...
ABSTRACT The study seeks to establish the representation of the ‘other’ in the process of creation of meaning by Pentecostal churches UFIC and PHD Ministries in Zimbabwe using Television. It explores the production processes of these Christian Television channels in the content that was broadcast on Yadah TV and Christ TV from the period from January 2015 to December 2016. The study used a qualitative research paradigm. Data was collected using in-depth interviews, observation and archiva...
Abstract The research seeks to explore how ZBC news online is rebranding the new political dispensation. Thus the study looks at how ZBC framed of political news in the new dispensation especially the rebranding of the Zimbabwe African Nationalism Patriotic Front (ZANU PF). The scope of the study is December 2017 to March 2018. The study is qualitative in nature as it applies the use of archival collection and interviews, Critical Discourse Analysis (CDA) and thematic analysis were applied an...
ABSTRACT This research set out to explore the role played by The Sunday Mail and The Patriot in the framing of the Liberation war chronicles from 2015 to 2016 respectively. The main argument of this research is that the two newspapers partially represent all political parties in their reportage of the Liberation war chronicles due to political obligation to the ruling party ZANU-PF. The study assessed the effects of ownership, control and funding mechanism of The Sunday Mail and The Patriot o...
ABSTRACT The study set out to establish the social-semiotic engagement of oppositional social movements with online newspapers with specific focus on The Herald Online and #This Flag in the period between Aril 2016 and June 2017. While a lot of work has been done around online media globally and in Africa and Zimbabwe in particular a gap still exists in how mainstream media, particularly The Herald newsier has used digital media in its engagement with opposition political forces, particularly...
Abstract The study investigates survival strategies of Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape. The study is situated in a conceptual framework that looks into revenue models such as the dual-product marketplace and advertising revenue model. It makes use of the qualitative paradigm with a focus on case study. In-depth interviews were used as methods of data collection. The online media organisations like the traditional media organisations depend on revenue models ...
Abstract The study interrogates the framing of the Zimbabwe Defence Forces (ZDF)’s November/December 2017 Operation Restore Legacy in The Herald and Daily News. It seeks to explore the frames the two newspapers used and why they used them. The study is informed by framing theory but gathers data through archival research. The study established that two newspapers under study realised contrasting frames on the nature of the operation restore legacy, with Daily News saying it was a coup and T...
ABSTRACT The prevalence rate of female circumcision among the Abagusii community is over 96% whereby the rural areas of Kisii County are largely affected. These statistics are recorded after the use of mainstream media in campaigns against female circumcision in the region spearheaded by both government and non-governmental organizations. Contrary, Oral media, which represent the culture and tradition of people in a community, is perceived as the most effective form of media in the rural area...
Abstract The study explores the role of The Herald and NewsDay in the representation of Grace Mugabe’s political career as a gender construct. Globally although there have been conventions, constitutional amendments and numerous advocacy movements channelled towards equal representation of both genders in social, political and economic spheres, the gap between the genders continues to exist. Although strides have made in facilitating equality on issues to do with domestic abuse, education a...
ABSTRACT The media play a central role in disseminating information with the aim of creating awareness of topical issues, including legal issues. Various studies have also established that news from the media is the popular source of information on current events. Similarly, public knowledge, beliefs and attitudes towards legal systems are largely shaped by the media information they receive, thus, the need for examining the content and nature of information being disseminated by the media. C...
Abstract This research is about media experience and contemporary Public Relations (PR) practice. It entails how media experience preferably as a journalist aids to the works of a PR practitioner. In the practice of contemporary PR there are skills that are therefore expected to package an ideal PR practitioner of today, this study then comes in to unveil them. There have been current developments in the practice of PR due to the advent of technology thus one has to keep abreast on the expect...
ABSTRACT This study explores the experiences of white females in Rhodesia during the liberation war. For this purpose, ParticiaChater’sCrossing the Boundary Fence (1991), Sylvia Bond Smith’s Ginette (1980) and Nancy Partridge’s To Breathe and Wait (1986) have been selected as they fit in well in the context of experiences faced by white women during the liberation war. The feminist literary approach is used as it examines the experiences of white females in the context of the Zimbabwean...
ABSTRACT The Zimbabwean society as always been homophobic and homohysteric in nature since the late nineties with the largely publicised homophobic utterances by the former president Mugabe influencing media discourse in the post-independence era. However, studies examining queer sexual identities and digital media platforms in contemporary times are scarce. Guided by the queer theory, this study qualitatively examines how Gays and Lesbians of Zimbabwe Facebook page and Unheard voices blog ar...