The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in a large mass communication settings. Radio has the capacity to deliver quality educational programs to large audiences in an expanded geographical ...
ABSTRACT This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula, the con...
ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. The ob...
ABSTRACT This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that there are ne...
ABSTRACT The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively to 400 respondents, the study assesses meaning presenter of the program “dem say dem say” on wazobia FM tries to pass across to listeners of th...
ABSTRACT There are many factors that influence people to watch movies. Three factors were identified for this research. The factors are movie trailers, movie reviews/ratings and movie casts. The goal was to find out if and how these factors influence the American University of Nigeria (AUN) undergraduate students to watch movies. In order to do this, a convenience and purposive sampling size of 125 students was used. Online surveys were used to collect data. The results showed that the movie...
Abstract Purpose: The purpose of the study was to determine whether gaps exist in the Kenyan journalism training thatare now filled by other professionals. Materials and methods: The three study sites were local FM radio stations - Radio Citizen, Radio Jambo, and Radio Maisha. Using a 2014 Media Council of Kenya study of radio talk shows in Kenya as a background,the thesis placed more emphasis on the radio presenters and their content. The study applied Social Responsibility Theory which posi...
ABSTRACT This research involved explaining how the use of Facebook has affected the face-to-face communication. The goal was to ascertain if it influences it negatively or positively. This will be achieved through inquiring of information from students. It is no doubt that the social media has been a key communication platform for most youths and there has been worry that it is greatly affecting their face-to-face communication skills. This research highlights the dangers posed by excessive u...
ABSTRACT Several studies have been carried out on the role of social media in political democratization where most of them based on national elections in different countries. However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Ken...
Abstract This article explores the distinctively heuristic approach to Nollywood video-films used by a Bukusu-speaking audience community in Chwele Market, Western Kenya. As this audience views video-films on witchcraft in particular – which tend to be very popular – the reception process becomes remarkably dialogic. The process illuminates the audience’s adaptation of the video-films into their sociocultural world. Most important is that this audience seems to not only relish, but spea...
Abstract: Modern technological advancements have led to great innovations in language use in multimodal discourses. Innovation is one way of transforming the resources of an enterprise through the creativity of people into new resources and wealth. Language in television advertisements uses verbal and visual modes of signification to craft their discourses and it is a rich site from which to observe the creative application of multimodality. This poses challenges to viewers because in multimo...
ABSTRACT The study focuses on the representation of minority linguistic groups by broadcast media in Zimbabwe paying particular attention to Star FM programme „Mother Tongue March (MTM). The research explores the role of Star FM in promoting local languages. The Public Sphere and the Democratic Participant theory were employed to provide a theoretical base for this research. The study made use of qualitative research method, which was complemented by the use of open-ended questionnaires an...
Abstract The student intends to clarify or rather look deeper into social media jokes and the usage of social media as a political battlefield in Zimbabwe and Africa as a whole. The study contributes significantly to the literature on the use of social media jokes in the lobbying of “counter hegemonic public spheres” or “Subaltern public spheres” Fraser (1992) in a bid to contribute to the practice of democracy in Zimbabwe. Unlike the western literature, this study serves to contribut...
ABSTRACT The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of traditional media of newspaper, magazines, radio and television online. Media houses have formed digital divisions solely tasked with operating their websites and social media handles. This study sought to find out how this changing technology is changing how young adults access news and information. This study picked the journalism studen...
ABSTRACT The purpose of this study is to explore the roles horizontal communication in enhancing customer satisfaction in organizations in the context of Maasai Mara university. Literature regarding organizational communication and job satisfaction was reviewed and the theory of customer service applied as the main guidance of the research. The study utilized the statistical method to analyze the data collected from questionnaires. A total of 26 employees working in Maasai Mara university par...