ABSTRACT Cameron (2001) argues that linguistic forms can be manipulated to suit context and serve intended purposes. Although there is evidence of widespread coverage of proceedings of the English Premier League ( EPL) by media in Kenya and Kenyan football fans‟ deep interest in the EPL, few studies analysing how the Kenyan media presents the proceedings in the EPL have been done. This study focuses on linguistic features employed by Radio Jambo presenters in their presentation of the EPL d...
Abstract Proverbs and sayings are an integral part of the spiritual treasures of the culture and language of a people. Proverbs and sayings are very important aspects of language use as a result of their metaphorical essence and widely acceptable truths; they depict the worldview and cultural beliefs of the people in any society. This article examines the image of women in Russian and Yoruba proverbs and sayings, with a focus on the negative evaluation of women. The paper employs the descrip...
ABSTRACT Consonant harmony is complex phonological process which requires a theory-informed descriptive analysis to determine its occurrence patterns. Consonant harmony has previously been studied as an assimilatory process that involves feature spreading while recent studies describe consonant harmony as feature agreement that leads to correspondence. The current study aims to fill this gap in phonological research and specifically Dholuo phonology by studying consonant harmony. This would e...
ABSTRACT Anaphors refer to expressions that are not capable of independent reference or meaning and cannot be used deictically. The Binding theory (BT), a sub-theory of the Government and Binding (GB) theory states that Condition A requires that an anaphor should find an antecedent in a local domain, while Condition B requires that a pronominal should be free within the same clause. Long-distance anaphors (LDAs) are found outside the local domain, where they are ambiguous and therefore, diffi...
ABSTRACT Kenya’s elections have been marred with conflict since 1992, with Tarakwa being hit the most. However, in 2013, conflict was contained. While conflict management in 2013 was attributed to many factors, the role of language is tacit. The present study illuminated the relationship between language, conflict management and Kenya’s 2013 presidential elections. The aim of the study was to analyze the lexico-pragmatic interpretation of conflict management in 2013 Kenyan presidential ca...
ABSTRACT Lunyore is a Luhyia dialect spoken by Banyore people who live in Emuhaya District in Vihiga County and Maseno Division in Kisumu County. Maseno Division is a multilingual area where a range of languages are spoken. On one hand, Kiswahili and English are used as national and official languages respectively. On the other hand, are Dholuo and Lunyore that serve as mother tongues. Language choice and maintenance has become a common phenomenon in intercultural settings. Bilingual speakers...
ABSTRACT Death has been argued to be a “fear-based taboo” in which different fears co-exist namely; fear of the loss of loved ones, fear of corruption of the body, fear of evil spirits and fear of what comes with death. Man has traditionally avoided talking about the subject of death using explicit terms. Their avoidance to speak freely about human mortality may be making obituary writers to resort to a variety of linguistic devices in order to compliment the departed and show respect to ...
iii ABSTRACT This study is a close analysis of how gender, language, relationships affect the way tertiary students greet in Midlands State University Zvishavane Campus. Greetings are more than just a way of proclaiming one‟s presence but an important phenomenon of any society. The way people greet reveals a lot about their identity, background and ethnicity. Moreover, the act is carried out differently from one individual to the other. The way people greet is mostly determined by the relat...
ABSTRACT The study aims to draw attention to the need to have correct and appropriate subtitling in Kannywood movies, so as to elevate its status and promote better grasp of its aesthetics. To highlight the historical background of Kannywood movie industry. Researcher reaches that good and correct subtitling may further enhance audienceship of the esthetics quality of filming and boost communication.
ABSTRACT In to day’s word of mass media advertisement are ever-present and influence people to high extent. It can be said that advertising, as a phenomenon has rapidly developed for the past few decades, thus becoming a futile ground for good communication, and the starting point for making sense of what is bees communicated, is that the participants (writer-reader, sender-receiver, producer-consumer, addresser-addressee etc) cooperate each other (Yule, 2002, 35). Semantic analysis...
ABSTRACT The research is aim to find out the relevance of reading newspapers among students. The majority of students agree that reading newspapers enhancing their reading ability and its develop their grammatical structure, semantic knowledge and creative ability as well as lexical items.
ABSTRACT This study examined common characteristics in Sukuma-Nyamwezi transitional dialects with a goal to examine similarities and differences in lexical and phonetic systems of Ndala and Isikisya dialects of Sukuma and Nyamwezi languages and to assess the level of relatedness between Ndala and Isikisya dialects of Sukuma and Nyamwezi languages respectively. The study employed a descriptive case study design. This design was considered relevant and suitable in trying to understand in detai...
ABSTRACT The purpose of the study was to assess the impact of code-switching used in modern taarab to Swahili language in Tanzania.Specifically the study aimed to asses the transformation of language use in taarad since 1990 up to 2015, to investigate the ways code-switching happens in modern taarab and to find out the impacts of code-switching as it is used in modern taarab to Swahili language. The study used a qualitative research approach in data collection and data analysis.The sample si...
ABSTRACT . This study examined the social and economic factors for Makonde language maintenance in Mkoma village in Newala Tanzania. It also examined contexts of languages use and significance of minority languages. The study employed qualitative and quantitative approaches. Forty respondents who are native Makonde speakers living in Mkoma village participated in the research. Fifteen respondents participated in oral interviews and twenty five participated by filling up questionnaires. The ma...
ABSTRACT This study aimed at evaluating the effectiveness of eclectic approach in teacher education in an ESL situation. The effectiveness was measured based on the awareness of English tutors and student-teachers of eclectic approach and on the extent the tutors applied the approach in the English language classroom. The focus of the study was on teachers‟ colleges where teachers are prepared professionally. The assumption is that low level of achievement of students in primary and second...